There’s something quietly symbolic about moments like this — a bell ringing in New York while the story behind it stretches back decades and across continents. Ituran Location and Control Ltd. (Nasdaq: ITRN) is taking that moment on November 25, 2025, stepping onto the Nasdaq MarketSite stage to celebrate not just a date, but a journey: thirty years since the company first came into being, and twenty years since it entered public markets in 2005.
Ituran’s origins go back to 1995, when the idea of turning telematics, satellite tracking, and connected mobility into an accessible commercial service felt like a niche bet rather than a global play. What started as a focused mission — recovering stolen vehicles in Israel using cutting-edge tracking systems — matured into something much larger. Today the company connects over 2.5 million subscribers across several markets including Israel, Brazil, and Mexico, and its business has broadened into fleet management, connected vehicle services, usage-based insurance, and data-driven mobility solutions.
CEO Eyal Sheratzky captured the tone of the milestone with a kind of grounded pride. For him, ringing the bell isn’t just ceremonial — it’s a marker of endurance and evolution. The company wasn’t built on a passing trend but on a practical idea with real-world stakes: safeguard vehicles and the people who depend on them. And while the tools have changed — shifting from analog tracking to AI-powered predictive telematics, big-data insights, and embedded services with OEMs and insurers — the underlying purpose hasn’t drifted.
Sheratzky also hinted at what comes next. The investments Ituran has made in artificial intelligence and mobility data aren’t just upgrades; they are positioning moves for a future where the automotive world moves from mechanical machines to software-defined platforms. As mobility ecosystems transform — autonomous systems, smart fleets, predictive risk scoring, and interconnected infrastructures — the companies that survive are the ones already adapting. Ituran, at least from the message, wants to be seen in that category.
The ceremony — streamed live at 9:30 a.m. ET — may last just a moment, the bell echo fading in seconds. But for Ituran, it lands like a milestone in a longer arc: what started as a local tech vision became a global telematics player with decades of operational resilience behind it and a data-driven mobility future ahead.
Leave a Reply