With the launch of the first nationwide electric car networksin Israel and Denmark just months away, Better Place yesterday announced that it has secured $200 million through a Series C equity financing.
Is there a future for Better Place in Israel? The Better Place will market the first electric cars in Israel at about NIS 120,000 for car and about NIS 1,000 in monthly subscription plan for re-charging batteries. This is an upper pricing end of the average family gasoline car in Israel. Will the skeptical Israeli consumers, driven by green sentiment alone, buy an expensive car that inferior in performance to gasoline car?